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    <title>Rays Development Blog - Business</title>
    <link>http://www.enterprocity.com/blogs/</link>
    <description>A look into the mind of a VB Developer</description>
    <language>en-us</language>
    <copyright>Raymond Cassick</copyright>
    <lastBuildDate>Fri, 05 Nov 2010 16:48:11 GMT</lastBuildDate>
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    <managingEditor>rcassick@enterprocity.com</managingEditor>
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      <dc:creator>Ray Cassick</dc:creator>
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      <title>Judge, Jury and Executioner - The life of a QA analyst</title>
      <guid isPermaLink="false">http://www.enterprocity.com/blogs/PermaLink,guid,21d038a2-5c6a-4f71-9915-d692d501522a.aspx</guid>
      <link>http://www.enterprocity.com/blogs/2010/11/05/JudgeJuryAndExecutionerTheLifeOfAQAAnalyst.aspx</link>
      <pubDate>Fri, 05 Nov 2010 16:48:11 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;So,
I have experienced what I feel is a failure of a project that I was recently a part
of in my personal life and have been thinking about it a lot lately. Partly because
as an systems architect it is my job to always be trying to understand where I can
improve myself and ensure that I do not repeat mistakes, but also just because, well
darn it, I hate failing.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Who the heck doesn’t hate failing?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Really, I am not counting this
as a ‘failure’ per-se because I did bring it up as an issue at the onset of the project
and even noted my personal objections to it in the review notes that were taken in
the meetings I had. I am noting it as a time of shame in that I allowed my PERSONAL
level of professional conduct to be driven by an outside group instead of recusing
myself and just walking away. In short, I let go of my principals and am now paying
for it.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Not a mistake I will be making
again.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;How did I come up with the title
of this entry? What does a QA analyst have to do with the legal system? Just so you
know I am a huge fan of the TV series Law an Order. Not so much the recent off shoots,
but the old shows with Jerry Orbach (Lennie Briscoe), Sam Waterston (Jack McCoy),
and one of my personal favorites, Chris Noth (Mike Logan), but I digress…&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I have always been fascinated
by the law. I almost decided to become a layer ate one point but decided that I was
not hard enough (or perhaps too hard) to take the role. I looked at it for a while
and decided that there were potentially too many gray areas to have to deal with ethically,
so I took the IT route instead. Hehehehehe, yeah, who knew?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;So, the relation here is this.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In the &lt;b style="mso-bidi-font-weight: normal"&gt;legal
system&lt;/b&gt; you have several areas of a legal issue, each on represented by a specific
area of expertise looking at the case in a different way. The accused is, by matter
of the same legal system that is currently citing them as a ‘bad guy’ provided a way
to prove their innocence before a panel of impartial people, and is offered representation
to help them. There are people on both sides that defend their position, present their
case and in the end the judge and jury make a decision based upon a preponderance
of the evidence if the accused is guilty or innocent, and what the method/mode of
punishment should be. Remember, the legal system is represented by the scales held
by lady justice’s left hand with a sword in her right, and her eyes covered with a
blind fold giving the indication that she is unable to be influenced by any outside
party, and are driven only by the written matter of law currently established.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In the &lt;b style="mso-bidi-font-weight: normal"&gt;project
system&lt;/b&gt; you have several areas of a project issue, each on represented by a specific
area of expertise looking at the problem in a different way. The project is what it
is, being defined by the specifications that were approved by all the parties involved
upon its initiation. There are people on both sides that defend their position, present
their case, and in the end someone makes a decision if the delivered system met the
requirements or not, and how to correct what needs to be corrected moving forward.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In a business environment, the
business owner comes to IT with a need. They understand (probably very well) what
needs to be accomplished and can usually state those goals very well in what are referred
to as High Level Requirements. These requirements are used to establish a baseline
timeframe and budget that is then referenced by the business plan to check validity
to the established mission and cash flow for the year to determine if it can be(or
even should be) &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;perused. Once they get
the green light it moves on.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In the IT environment an architect
is assigned the project, provided the business requirements, a basic timeline and
a budget framework and told to go off and design, then come back with more specifics
to move forward. Once they do the design and pass it back to the company for final
approval (timeline and budget) the project then gets assigned to developers to complete
according to the specification.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The developers do the work based
upon the design of the architect; perform some base level tests to make sure that
what they release meets the stated objectives, and then release a build for testing.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Here is where the problem ALWAYS
happens.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The business will sometimes NOT
want to include a QA test resource.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;WHY? I am not sure. Usually the
business says that they are too busy to be bothered with anything. They are, after
all, the ones making the money for the company, why should they want to do anything
else? But I have heard more than a few times that THEY want to be the test people
on the project because THEY know the DATA better than ANYONE and can be the best judge
of the system processing quality than a QA persona can ever be.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;It was HERE where I was bitten.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I fought hard and lost my battle.
I was made to allow this abomination into my project. I was provided with the business
requirements, I created the low level design, handed that off to developers that created
their individual designs and had them reviewed by other developers, then implemented
them long with a series of basic test cases that they deemed were required, and then
handed the ‘completed’ project over to the business for THEM to test. The business
ran their TESTS (I have yet to see an established – IE: written – test plan or results
document) and signed off on the completed work. The total time for QA testing ended
up being about 4-6 hours.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;My right eyebrow rose a bit but
it was apparently not for me to say anything and the project went into production
where it was run for the first time and the resulting data set was sent off to the
next step of the process (not something that I have any control over at all there),
and within hours THEY saw issues in the data that they were presented with as a result
of this projects processing and kicked it back to us. The business took a look at
the data (that they already saw by the way, remember, they ‘QA Tested’ this system
just hours before and had ‘signed off’ –approval via email- on its viability and correctness). 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The reaction was shocking to say
the least. The business came back and questioned the systems correctness. I was shocked,
but not at all that surprised, but still a bit ticked off. I am not a person that
enjoys assigning blame, but when I am asked to explicitly locate a problem, that job
gets done for me. I find the error and the fault is assigned by the simple act of
doing that. Who did that work gets the ‘blame’. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;In
my opinion though the blame should be shared by the developer and the person that
did the review of the code, and ALSO the QA Analyst that either missed a test case
or did not execute one correctly. In this case we had NO QA Analyst, or in reality,
I was getting asked BY THE QA Analyst (the business unit in this case) what the problem
was. Again, I was a little miffed, but took it. The problem ended up being something
that I knew was going to be a potential issue, and that we had even discussed in meetings
as part of the implementation and design. A direction was decided upon between me
and the PM that the business (err… QA) would manually process through this data list
and perform some further cleanup that would take a significant effort in dollars,
time and specialized software to accomplish in an automated manner, and that we would
look at other more automated solutions in the next round prior to this process needing
to be used again next year. Being the diligent architect that I am kept this all documented
in the projects documentation, partially because I am just a thorough person, but
also as a way to provide some CYA to both myself and the next unlucky architect that
got any revisions the next time this project needed to have changes made to it.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The manual processing was done,
requiring the business to manually look through every record and try to remediate
possible duplicates. I figured this would FORCE them to look at each and every record
and if there were any OTHER errors they would see them. They were after all ‘the best
people to judge the correctness of the data’ hence the reason that they mandated themselves
as the QA team in the first place. I again, shook my head, scratched a bit, and let
it go. They completed their manual processing, removed about 1000 or so records that
they felt were dupes and handed the file back to me to get converted over and sent
back to the vendor for processing. That being done, the project was run, my involvement
was closed out, and I was assigned on to other work.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Ding dong, the alarm bell rings
again as a new problem is found, and then another.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Once again I am asked to look
at the data. Amazingly enough, I am asked by the same team that certified this exact
same data, and even had to read through it all manually record by record in their
last cleanup effort, to find the ‘problem’. I found the problem, a common mistake
in this type of processing (the order that records are placed in when a lookup is
performed) that was not caught by the developer, the reviewer of their code, nor the
QA team that certified the data TWICE now before it was allowed out the door.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;So, what’s the result here? I
am going to spend my weekend looking over the data between what we HAD then and what
we HAVE now as the result of a change made to address the issue and try to determine
what to do next.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Being a process oriented guy and
always one to try to learn from my mistakes I have taken a hard look at this and made
a determination that I was right at the start and I am not going to ever accept a
project that does not have QA resources assigned. Could I be potentially signing my
own walking papers? Perhaps, but at this point it is a case based upon principles
and not just me being a whiney architect not willing to take blame. In fact all I
have been asking all along is that someone who is impartial to the business process,
design of the solution, and the development of the solution look at the data going
in, the processing, and the data coming out, and TELL ME if there are problems.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I welcome being told there is
a problem so it can be addressed BEFORE we ship. That’s the idea of testing, to catch
problems before they make it to production. I just fail to see how people cannot understand
that. Just as Lady Justice stands outside of every courthouse to ensure fair and impartial
judgment on the application of the rules of law, so should QA be allowed to stand
and judge the usability of a system before it is relied upon to perform its tasks.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Now I ask you, how many people
ASK to be judged like this?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Am I wrong?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=21d038a2-5c6a-4f71-9915-d692d501522a" /&gt;</description>
      <comments>http://www.enterprocity.com/blogs/CommentView,guid,21d038a2-5c6a-4f71-9915-d692d501522a.aspx</comments>
      <category>Business</category>
      <category>Design</category>
      <category>Expectations</category>
      <category>Planning</category>
      <category>Requirements</category>
      <category>Roles</category>
      <category>Testing</category>
    </item>
    <item>
      <trackback:ping>http://www.enterprocity.com/blogs/Trackback.aspx?guid=9d558d27-4a5b-412e-8071-de69ee81f4dd</trackback:ping>
      <pingback:server>http://www.enterprocity.com/blogs/pingback.aspx</pingback:server>
      <pingback:target>http://www.enterprocity.com/blogs/PermaLink,guid,9d558d27-4a5b-412e-8071-de69ee81f4dd.aspx</pingback:target>
      <dc:creator>Ray Cassick</dc:creator>
      <wfw:comment>http://www.enterprocity.com/blogs/CommentView,guid,9d558d27-4a5b-412e-8071-de69ee81f4dd.aspx</wfw:comment>
      <wfw:commentRss>http://www.enterprocity.com/blogs/SyndicationService.asmx/GetEntryCommentsRss?guid=9d558d27-4a5b-412e-8071-de69ee81f4dd</wfw:commentRss>
      <body xmlns="http://www.w3.org/1999/xhtml">
        <p>
I have to say that I am NOT surprised in the least.
</p>
        <p>
Avast, the (IMHO) <font color="#ff0000"><strong>WORLDS BEST</strong></font> anti-virus
package available (aside from their lack of support for the Windows Mobile 6 platform
apparently :) ), has come through and delivered.
</p>
        <p>
I was contacted by Adam Riley (a member of Avast support whom I had been previously
working with) and at this very point, my refund through the processing center @ Element5
is in action. I have been assured that the refund will be processed in the next week
or so and have already seen the paperwork notifications come through.
</p>
        <p>
Again, I would like to say that I am not surprised. Avast has <em>always</em> done
their best in the past to take care of me, has provided service when needed, and to
top it all off, unlike a majority of the other Anti-virus packages and companies out
there, provided a VERY consistent and high quality product. I will continue to use
them myself, but more importantly, I will continue to recommend them to others.
</p>
        <p>
Although it did take some rather drastic steps, what matters MOST is that the company
came through in the end, admitted there was a design problem and that it was
taking longer than first anticipated to address (something that as a developer I can
both understand and feel frustrated about), and promptly followed it up with processing
a refund.
</p>
        <p>
          <font color="#ff0000" size="4">
            <strong>Bravo!</strong>
          </font>
        </p>
        <p>
So, to all those that I dealt with @ Avast, as well as all those working behind the
scenes on a product that has consistently blown my socks off with effectiveness and
performance, all I can say is 'keep it up!' don't stop, and teach those other AV vendors
how it's done.
</p>
        <p>
 
</p>
        <img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=9d558d27-4a5b-412e-8071-de69ee81f4dd" />
      </body>
      <title>Avast has come through!</title>
      <guid isPermaLink="false">http://www.enterprocity.com/blogs/PermaLink,guid,9d558d27-4a5b-412e-8071-de69ee81f4dd.aspx</guid>
      <link>http://www.enterprocity.com/blogs/2010/07/31/AvastHasComeThrough.aspx</link>
      <pubDate>Sat, 31 Jul 2010 17:10:01 GMT</pubDate>
      <description>&lt;p&gt;
I have to say that I am NOT surprised in the least.
&lt;/p&gt;
&lt;p&gt;
Avast, the (IMHO) &lt;font color=#ff0000&gt;&lt;strong&gt;WORLDS BEST&lt;/strong&gt;&lt;/font&gt; anti-virus
package available (aside from their lack of support for the Windows Mobile 6 platform
apparently :) ), has come through and delivered.
&lt;/p&gt;
&lt;p&gt;
I was contacted by Adam Riley (a member of Avast support whom I had been previously
working with) and at this very point, my refund through the processing center @ Element5
is in action. I have been assured that the refund will be processed in the next week
or so and have already seen the paperwork notifications come through.
&lt;/p&gt;
&lt;p&gt;
Again, I would like to say that I am not surprised. Avast has &lt;em&gt;always&lt;/em&gt; done
their best in the past to take care of me, has provided service when needed, and to
top it all off, unlike a majority of the other Anti-virus packages and companies out
there, provided a VERY consistent and high quality product. I will continue to use
them&amp;nbsp;myself, but more importantly, I will continue to recommend them to others.
&lt;/p&gt;
&lt;p&gt;
Although it did take some rather drastic steps, what matters MOST is that the company
came through in the end, admitted there was a&amp;nbsp;design problem and that it was
taking longer than first anticipated to address (something that as a developer I can
both understand and feel frustrated about), and promptly followed it up with processing
a refund.
&lt;/p&gt;
&lt;p&gt;
&lt;font color=#ff0000 size=4&gt;&lt;strong&gt;Bravo!&lt;/strong&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
So, to all those that I dealt with @ Avast, as well as all those working behind the
scenes on a product that has consistently blown my socks off with effectiveness and
performance, all I can say is 'keep it up!' don't stop, and teach those other AV vendors
how it's done.
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=9d558d27-4a5b-412e-8071-de69ee81f4dd" /&gt;</description>
      <comments>http://www.enterprocity.com/blogs/CommentView,guid,9d558d27-4a5b-412e-8071-de69ee81f4dd.aspx</comments>
      <category>Business</category>
      <category>Customer Interaction</category>
      <category>Service</category>
    </item>
    <item>
      <trackback:ping>http://www.enterprocity.com/blogs/Trackback.aspx?guid=dfd65186-7a66-4f65-8dfd-27d89f8d3fd2</trackback:ping>
      <pingback:server>http://www.enterprocity.com/blogs/pingback.aspx</pingback:server>
      <pingback:target>http://www.enterprocity.com/blogs/PermaLink,guid,dfd65186-7a66-4f65-8dfd-27d89f8d3fd2.aspx</pingback:target>
      <dc:creator>Ray Cassick</dc:creator>
      <wfw:comment>http://www.enterprocity.com/blogs/CommentView,guid,dfd65186-7a66-4f65-8dfd-27d89f8d3fd2.aspx</wfw:comment>
      <wfw:commentRss>http://www.enterprocity.com/blogs/SyndicationService.asmx/GetEntryCommentsRss?guid=dfd65186-7a66-4f65-8dfd-27d89f8d3fd2</wfw:commentRss>
      <slash:comments>1</slash:comments>
      <body xmlns="http://www.w3.org/1999/xhtml">
        <p>
Honestly I would never have thought that I would be here using my technical blog to
be venting about a vendor, but I really feel the time has come. This effort has gone
far too long to go 'un-published' any longer.
</p>
        <p>
The offender is Avast Antivirus. <a href="http://www.avast.com/index">http://www.avast.com/index</a></p>
        <p>
          <font color="#000000">I have been using their free home version for years and have
been promoting it all over the place to every one. It works flawlessly and has caught
so many things that other AV vendors have missed that I had decided to NEVER use anything
but Avast on any system that I set up for any person. Business of course have to pay
for the product because that the rules at Avast. I am FINE with that. in fact I think
it is GREAT that they have thought enough to understand that home users are in need
of a great AV app (the Avast provides) and that business are in a better position
to pay for the support and all that. I have NO problem with them charge business and
not home users at all.</font>
        </p>
        <p>
          <font color="#000000">So... the McAfee install that came as part of my Motorola Q
phone had run out and I figured that I would go to my friends at Avast and purchase
the mobile version of the app and install it on my phone and get rid of the junk that
came on it for free. On 11\19\2009 I ordered and received my copy of Avast 4 PDA version
and installed it. Email confirmation assured me that I would get my license code via
email latter, and I did. The instructions told me how to enter the Avast license code.
The PROBLEM was that the UI on the phone display did not include the 'About' button
that they referenced so I could enter any code. Hmmmm</font>
        </p>
        <p>
I opened a support case on 11\28\2009 explaining the issue I was having, and was responded
to by Tomas the very next day that my phones 320x200 screen resolution was not yet
supported and they would try to implement this feature in a future release. I asked
him when they anticipate having this since I love using Avast and wanted to keep it
going. I was told that they should have support for that resolution by sometime in
January 2010. I felt OK with that date and told them that I would wait for the next
release and figured that I would work out the license cost issues latter with them
since I was going to be a few months off between having the license and being able
to actually use it. I figured they would be good for it and we would work it out.
</p>
        <p>
So, January comes and goes... Other things in my life had happened... I decided to
follow up on April 4th 2010. Noticed that I could no longer find any listing of my
original support case (AFO-665966) so I opened a new one (RSB-517949) asking for a
status on my old case and if no help was going to be forthcoming then I would be expecting
a refund of my $20. on 4\9\2010 I got an email back from Petr telling me that I can
download Avast 5, get my license file resume to me if I forgot it, yadda, yadda, yadda....
I replied to him, and explained that I thought he was a bit confused, I was referring
to Windows Mobile, etc... provided with again with the original support case # and
asked for followup. As of 6\6\2010 I have yet to hear back from Petr at all and that
case is still open.
</p>
        <p>
In the mean time I posted about this on the public Avast message area, thinking that
maybe if I started asking for any other people who maybe had the same issue I would
get a response form at least the public. So far, no response from anyone (public or
Avast) there. OK, what ever...
</p>
        <p>
          <font color="#000000">So, I decide enough is enough, I contact Avast sales and am
at this point simply now asking for my $20 back. Shown below is the opening interaction
I posted to get this started:</font>
        </p>
        <p>
          <font color="#000000">
            <em>"<font face="TT188t00"><font face="TT188t00"><font face="TT188t00">I
would like to request a refund of my purchase of Avast 4 PDA edition. REF#305093845.
I have been trying to get support now since my purchase on 11/19/2009 under 2 ticket
numbers (AFO-665966 and RSB-517949) and have gotten no where. I hate to move away
from using Avast on my mobile phone (I use it at home on all my PCs there and love
it and just recently just purchased a package of license for there) but I am not getting
any help with the version I am running on my mobile phone at all. If someone can help
me get a version that works on my phone I will keep running it (I love Avast) but
I do not want to go longer without a functioning AV on the device and I am not getting
any responses or help.</font></font></font>"</em>
          </font>
        </p>
        <p>
          <font color="#000000">Thusly opens another ticket (XAP-831717) with a person named
Adam. He asks me for details again and promises to 'look into it' for me. I give him
the same technical details i Had given originally:</font>
        </p>
        <font face="TT188t00">
          <font face="TT188t00">
            <font face="TT188t00">
              <p align="left">
                <font color="#000000">Motorola Q 9h global running Windows Mobile 6.1 - 2.4 Inch display
320x240 - 120 MB RAM - Avast 4.1.19 PDA</font>
              </p>
              <p align="left">
                <font color="#000000">That post was on 6\23\2010. Here we are on 7\5\2010, no response.
No refund, and no functional AV on my phone.</font>
              </p>
              <p align="left">
                <font color="#000000">I don't get it.</font>
              </p>
              <p align="left">
                <font color="#000000">When did support stop being important to people that pay?</font>
              </p>
              <p align="left">
                <font color="#000000">I have worked in support most of my technical life. I worked
as a phone jockey for Sony desktop and laptop support (I was agent C02E way back in
the day if you remember me :) ) and was held to EXTREMELY high standards (phone monitoring,
customer surveys, technical information and documentation audits, etc...). I Left
there to do engineering level support and technical training for a local company called
Voice Technologies Group (VTG) that built interface hardware to allow systems like
IVRs, Voice Mail, and latter on Unified messaging systems interface between servers
and PBX systems. They were bought by Dialogic so I ended up working for them, they
got bought by Intel, and then Intel sold them off to a company called Icon Networks
from Europe that ended up putting the name back to Dialogic again. Every step of the
way I was involved in the servicing processes in some way, weather through support
(phone or on-site) acting as a technical evangelist at all the various trade shows,
writing and presenting training classes, or even stepping in and helping customers
design solutions, and then test them using our hardware\software. At every step of
the way I was held to the highest standards of customer interaction. If I just let
a support case lie dead for a week my butt would be in a sling and I would be getting
emails from customers, CEOs, you name it.</font>
              </p>
              <p align="left">
                <font color="#000000">Now, I will admit that that perhaps the support expectations
for a $20 bit of software is slightly lower than a hardware card or IP gateway that
runs between $2000 and $10,000, but the idea is the same. You have a paying customer
that plopped down some cold hard cash for and has some expectations. with respect
to how they are treated and how they are interacted with. I am at this point not even
expecting to get it working. I KNOW that they are simply NOT going to address my issue
only because of the fact that my phone (as I have been told so many times now) is
outdated and has too small a screen. The software is built for an actual 'smart phone'
with a larger screen and that is that.</font>
              </p>
              <p align="left">
                <font color="#000000">Simply have the personal where-with-all to just email me back
and TELL me that fact and then GIVE ME A REFUND.</font>
              </p>
              <p align="left">
                <font color="#000000">At this point I am not sure if I would ever buy Avast again
even if I did upgrade my phone to something newer. Why? Because the level of support
I have received until this point has been abysmal. Why would I expect that to change?</font>
              </p>
              <p align="left">
                <font color="#000000">
                  <strong>Avast support: Suggestion</strong> - Give me a version
of SW that works or give me back my $20. I am not going away and I can have a tendency
to become very persistent. I have tons of experience knowing what gets attention from
the customer side of a support case.</font>
              </p>
              <p align="left">
 
</p>
            </font>
          </font>
        </font>
        <img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=dfd65186-7a66-4f65-8dfd-27d89f8d3fd2" />
      </body>
      <title>Problems with Avast Support</title>
      <guid isPermaLink="false">http://www.enterprocity.com/blogs/PermaLink,guid,dfd65186-7a66-4f65-8dfd-27d89f8d3fd2.aspx</guid>
      <link>http://www.enterprocity.com/blogs/2010/07/04/ProblemsWithAvastSupport.aspx</link>
      <pubDate>Sun, 04 Jul 2010 20:20:36 GMT</pubDate>
      <description>&lt;p&gt;
Honestly I would never have thought that I would be here using my technical blog to
be venting about a vendor, but I really feel the time has come. This effort has gone
far too long to go 'un-published' any longer.
&lt;/p&gt;
&lt;p&gt;
The offender is Avast Antivirus. &lt;a href="http://www.avast.com/index"&gt;http://www.avast.com/index&lt;/a&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;font color=#000000&gt;I have been using their free home version for years and have been
promoting it all over the place to every one. It works flawlessly and has caught so
many things that other AV vendors have missed that I had decided to NEVER use anything
but Avast on any system that I set up for any person. Business of course have to pay
for the product because that the rules at Avast. I am FINE with that. in fact I think
it is GREAT that they have thought enough to understand that home users are in need
of a great AV app (the Avast provides) and that business are in a better position
to pay for the support and all that. I have NO problem with them charge business and
not home users at all.&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;font color=#000000&gt;So... the McAfee&amp;nbsp;install that came as part of my Motorola&amp;nbsp;Q
phone had run out and I figured that I would go to my friends at Avast and purchase
the mobile version of the app and install it on my phone and get rid of the junk that
came on it for free. On 11\19\2009 I ordered and received my copy of Avast 4 PDA version
and installed it. Email confirmation assured me that I would get my license code via
email latter, and I did. The instructions told me how to enter the Avast license code.
The PROBLEM was that the UI on the phone display did not include the 'About' button
that they referenced so I could enter any code. Hmmmm&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
I opened a support case on 11\28\2009 explaining the issue I was having, and was responded
to by Tomas the very next day that my phones 320x200 screen resolution was not yet
supported and they would try to implement this feature in a future release. I asked
him when they anticipate having this since I love using Avast and wanted to keep it
going. I was told that they should have support for that resolution by sometime in
January 2010. I felt OK with that date and told them that I would wait for the next
release and figured that I would work out the license cost issues latter with them
since I was going to be a few months off between having the license and being able
to actually use it. I figured they would be good for it and we would work it out.
&lt;/p&gt;
&lt;p&gt;
So, January comes and goes... Other things in my life had happened... I decided to
follow up on April 4th 2010. Noticed that I could no longer find any listing of my
original support case (AFO-665966) so I opened a new one (RSB-517949) asking for a
status on my old case and if no help was going to be forthcoming then I would be expecting
a refund of my $20. on 4\9\2010 I got an email back from Petr telling me that I can
download Avast 5, get my license file resume to me if I forgot it, yadda, yadda, yadda....
I replied to him, and explained that I thought he was a bit confused, I was referring
to Windows Mobile, etc... provided with again with the original support case # and
asked for followup. As of 6\6\2010 I have yet to hear back from Petr at all and that
case is still open.
&lt;/p&gt;
&lt;p&gt;
In the mean time I posted about this on the public Avast message area, thinking that
maybe if I started asking for any other people who maybe had the same issue I would
get a response form at least the public. So far, no response from anyone (public or
Avast) there. OK, what ever...
&lt;/p&gt;
&lt;p&gt;
&lt;font color=#000000&gt;So, I decide enough is enough, I contact Avast sales and am at
this point simply now asking for my $20 back. Shown below is the opening interaction
I posted to get this started:&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;font color=#000000&gt;&lt;em&gt;"&lt;font face=TT188t00&gt;&lt;font face=TT188t00&gt;&lt;font face=TT188t00&gt;I
would like to request a refund of my purchase of Avast 4 PDA edition. REF#305093845.
I have been trying to get support now since my purchase on 11/19/2009 under 2 ticket
numbers (AFO-665966 and RSB-517949) and have gotten no where. I hate to move away
from using Avast on my mobile phone (I use it at home on all my PCs there and love
it and just recently just purchased a package of license for there) but I am not getting
any help with the version I am running on my mobile phone at all. If someone can help
me get a version that works on my phone I will keep running it (I love Avast) but
I do not want to go longer without a functioning AV on the device and I am not getting
any responses or help.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;"&lt;/em&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;font color=#000000&gt;Thusly opens another ticket (XAP-831717) with a person named Adam.
He asks me for details again and promises to 'look into it' for me. I give him the
same technical details i Had given originally:&lt;/font&gt;
&lt;/p&gt;
&lt;font face=TT188t00&gt;&lt;font face=TT188t00&gt;&lt;font face=TT188t00&gt; 
&lt;p align=left&gt;
&lt;font color=#000000&gt;Motorola Q 9h global running Windows Mobile 6.1 - 2.4 Inch display
320x240 - 120 MB RAM - Avast 4.1.19 PDA&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;That post was on 6\23\2010. Here we are on 7\5\2010, no response.
No refund, and no functional AV on my phone.&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;I don't get it.&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;When did support stop being important to people that pay?&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;I have worked in support most of my technical life. I worked as
a phone jockey for Sony desktop and laptop support (I was agent C02E way back in the
day if you remember me :) ) and was held to EXTREMELY high standards (phone monitoring,
customer surveys, technical information and documentation audits, etc...). I Left
there to do engineering level support and technical training for a local company called
Voice Technologies Group (VTG) that built interface hardware to allow systems like
IVRs, Voice Mail, and latter on Unified messaging systems interface between servers
and PBX systems. They were bought by Dialogic so I ended up working for them, they
got bought by Intel, and then Intel sold them off to a company called Icon Networks
from Europe that ended up putting the name back to Dialogic again. Every step of the
way I was involved in the servicing processes in some way, weather through support
(phone or on-site) acting as a technical evangelist at all the various trade shows,
writing and presenting training classes, or even stepping in and helping customers
design solutions, and then test them using our hardware\software. At every step of
the way I was held to the highest standards of customer interaction. If I just let
a support case lie dead for a week my butt would be in a sling and I would be getting
emails from customers, CEOs, you name it.&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;Now,&amp;nbsp;I will admit that that perhaps the support expectations
for a $20 bit of software is slightly lower than a hardware card or IP gateway that
runs between $2000 and $10,000, but the idea is the same. You have a paying customer
that plopped down some cold hard cash for and has some expectations. with respect
to how they are treated and how they are interacted with. I am at this point not even
expecting to get it working. I KNOW that they are simply NOT going to address my issue
only because of the fact that my phone (as I have been told so many times now) is
outdated and has too small a screen. The software is built for an actual 'smart phone'
with a larger screen and that is that.&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;Simply have the personal where-with-all to just email me back
and TELL me that fact and then GIVE ME A REFUND.&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;At this point I am not sure if I would ever buy Avast again even
if I did upgrade my phone to something newer. Why? Because the level of support I
have received until this point has been abysmal. Why would I expect that to change?&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&lt;font color=#000000&gt;&lt;strong&gt;Avast support: Suggestion&lt;/strong&gt; - Give me a version
of SW that works or give me back my $20. I am not going away and I can have a tendency
to become very persistent. I have tons of experience knowing what gets attention from
the customer side of a support case.&lt;/font&gt;
&lt;/p&gt;
&lt;p align=left&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=dfd65186-7a66-4f65-8dfd-27d89f8d3fd2" /&gt;</description>
      <comments>http://www.enterprocity.com/blogs/CommentView,guid,dfd65186-7a66-4f65-8dfd-27d89f8d3fd2.aspx</comments>
      <category>Business</category>
      <category>Customer Interaction</category>
      <category>Expectations</category>
      <category>Hardware</category>
      <category>Roles</category>
    </item>
    <item>
      <trackback:ping>http://www.enterprocity.com/blogs/Trackback.aspx?guid=0547c3cd-a2ea-4948-bac3-f66897e8eb70</trackback:ping>
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      <dc:creator>Ray Cassick</dc:creator>
      <wfw:comment>http://www.enterprocity.com/blogs/CommentView,guid,0547c3cd-a2ea-4948-bac3-f66897e8eb70.aspx</wfw:comment>
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      <body xmlns="http://www.w3.org/1999/xhtml">
        <p>
Touch touch touch…
</p>
        <p>
To be honest I don’t get it.
</p>
        <p>
I touch my computer every day already. I use a mouse and a keyboard to do it, but
to be honest I see very little sense in using my finger to manipulate objects on my
computer. My finger tip is large, and my monitors (all 4 of them) are at a 90 degree
angle to my desk. Why would I want to use my hand to reach out (and up) to manipulate
objects on my computer screen when I can use the mouse to do it?
</p>
        <p>
Now other devices like game tables, interactive kiosks, digital book readers, Maybe
PDAs and stuff, that’s fine, but I have yet to see value in a touch screen PC that
is not at very least stylus oriented. And on that subject, what is the hot thing about
handwriting recognition. I specifically use a computer (and previously a typewriter)
because my handwriting sucks :) Why on earth would I want to write on my PC screen?
Sign a digital document? Sure, but now get someone to trust that ‘I’ signed it and
we will be all set. That technology is still not proven yet and most people don’t
really trust it. Using a finger print is a better option, and far more trusted, but
still not entirely mainstream yet.
</p>
        <p>
Yes, the touch demos that I have seen show fancy things like dragging and throwing
photos around a table top, or playing games, or ordering off of a virtual menu, and
those are all good examples of the use of touch technology, but at a very narrow focus
and scope. The demos about interactive touch counters in the stores that allow you
to compare multiple products side by side are cool too but also relay not JUST on
touch but also on RFID technology that is not really related to touch. You could do
one without the other. Games like chess, checkers, solitaire (every computer HAS to
come with a copy of that right?) are fine for touch, but would you really want to
play WOW or DOOM using touch?  
</p>
        <p>
I have YET to see one ultra compelling demonstration of using touch in an office environment
that wows me more than a mouse does. Can you imagine trying to do photo-retouching
using your finger? Editing code or creating an application form in Visual Studio using
your hands? How about highlighting text and dragging it around or changing fonts using
your hands? Now picture doing all that on a 17 or even a 21 inch screen.
</p>
        <p>
I am not saying that touch does not have it use, it does, but on a somewhat narrow
scope I think. I think you will see (my prediction) that touch WILL finally take hold
at some point, but more along the lines of interface technology that we are already
familiar with today. Give me a keyboard that I can reconfigure on the fly based upon
the application that is active on my screen, and do it that way. Give my a touch pad
to replace my mouse, or maybe two touch pads (one on each side of my virtual keyboard)
so I can do multi-touch stuff. Maybe I will reach out to my screen a bit and do larger
granularity things like flip pages on a large document, or open an application by
tapping on an icon, but touch is not the generic answer to one problem.
</p>
        <p>
It looks cool in movies, and sounds cool in high level technical talk, but in reality,
where I live, I need what works, and I just don’t see touch being a PC related thing
with a ton of impact like most do.
</p>
        <p>
FORCE me into a touch only interface and loose me as a customer. I WOULD use a stylus
more instead of a mouse on a laptop, but don’t make me write what I can type MUCH
faster or you loose me as a customer.
</p>
        <p>
My prediction is that the next big wave will be multi-modal interfaces. Provide me
the ability to use touch where it makes sense, and then at the same time allow me
to use a mouse or stylus or keyboard where it makes sense, at the same time and at
MY whim. I want to scroll down in an online book a few pages by using my hand to grab
and flip a PDF down a few pages then as they scroll by use my right hand with my mouse
to grab the page as I see it, stop it, and then select a few words on the screen so
I can reach up and press the bold button with my left hand on the screen? That’s great.
</p>
        <p>
And before all you naysayer out there bring up all the cool ‘things’ from movies like
Minority Report, keep in mind that was a ‘gesture based interface’ NOT touch based,
and I think that is closer to being far more useful than pure touch, but a subject
for another blog entry.<br /></p>
        <img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=0547c3cd-a2ea-4948-bac3-f66897e8eb70" />
      </body>
      <title>Touch interfaces - Maybe I don't get the hype?</title>
      <guid isPermaLink="false">http://www.enterprocity.com/blogs/PermaLink,guid,0547c3cd-a2ea-4948-bac3-f66897e8eb70.aspx</guid>
      <link>http://www.enterprocity.com/blogs/2010/01/07/TouchInterfacesMaybeIDontGetTheHype.aspx</link>
      <pubDate>Thu, 07 Jan 2010 16:40:10 GMT</pubDate>
      <description>&lt;p&gt;
Touch touch touch…
&lt;/p&gt;
&lt;p&gt;
To be honest I don’t get it.
&lt;/p&gt;
&lt;p&gt;
I touch my computer every day already. I use a mouse and a keyboard to do it, but
to be honest I see very little sense in using my finger to manipulate objects on my
computer. My finger tip is large, and my monitors (all 4 of them) are at a 90 degree
angle to my desk. Why would I want to use my hand to reach out (and up) to manipulate
objects on my computer screen when I can use the mouse to do it?
&lt;/p&gt;
&lt;p&gt;
Now other devices like game tables, interactive kiosks, digital book readers, Maybe
PDAs and stuff, that’s fine, but I have yet to see value in a touch screen PC that
is not at very least stylus oriented. And on that subject, what is the hot thing about
handwriting recognition. I specifically use a computer (and previously a typewriter)
because my handwriting sucks :) Why on earth would I want to write on my PC screen?
Sign a digital document? Sure, but now get someone to trust that ‘I’ signed it and
we will be all set. That technology is still not proven yet and most people don’t
really trust it. Using a finger print is a better option, and far more trusted, but
still not entirely mainstream yet.
&lt;/p&gt;
&lt;p&gt;
Yes, the touch demos that I have seen show fancy things like dragging and throwing
photos around a table top, or playing games, or ordering off of a virtual menu, and
those are all good examples of the use of touch technology, but at a very narrow focus
and scope. The demos about interactive touch counters in the stores that allow you
to compare multiple products side by side are cool too but also relay not JUST on
touch but also on RFID technology that is not really related to touch. You could do
one without the other. Games like chess, checkers, solitaire (every computer HAS to
come with a copy of that right?) are fine for touch, but would you really want to
play WOW or DOOM using&amp;nbsp;touch?&amp;nbsp; 
&lt;/p&gt;
&lt;p&gt;
I have YET to see one ultra compelling demonstration of using touch in an office environment
that wows me more than a mouse does. Can you imagine trying to do photo-retouching
using your finger? Editing code or creating an application form in Visual Studio using
your hands? How about highlighting text and dragging it around or changing fonts using
your hands? Now picture doing all that on a 17 or even a 21 inch screen.
&lt;/p&gt;
&lt;p&gt;
I am not saying that touch does not have it use, it does, but on a somewhat narrow
scope I think. I think you will see (my prediction) that touch WILL finally take hold
at some point, but more along the lines of interface technology that we are already
familiar with today. Give me a keyboard that I can reconfigure on the fly based upon
the application that is active on my screen, and do it that way. Give my a touch pad
to replace my mouse, or maybe two touch pads (one on each side of my virtual keyboard)
so I can do multi-touch stuff. Maybe I will reach out to my screen a bit and do larger
granularity things like flip pages on a large document, or open an application by
tapping on an icon, but touch is not the generic answer to one problem.
&lt;/p&gt;
&lt;p&gt;
It looks cool in movies, and sounds cool in high level technical talk, but in reality,
where I live, I need what works, and I just don’t see touch being a PC related thing
with a ton of impact like most do.
&lt;/p&gt;
&lt;p&gt;
FORCE me into a touch only interface and loose me as a customer. I WOULD use a stylus
more instead of a mouse on a laptop, but don’t make me write what I can type MUCH
faster or you loose me as a customer.
&lt;/p&gt;
&lt;p&gt;
My prediction is that the next big wave will be multi-modal interfaces. Provide me
the ability to use touch where it makes sense, and then at the same time allow me
to use a mouse or stylus or keyboard where it makes sense, at the same time and at
MY whim. I want to scroll down in an online book a few pages by using my hand to grab
and flip a PDF down a few pages then as they scroll by use my right hand with my mouse
to grab the page as I see it, stop it, and then select a few words on the screen so
I can reach up and press the bold button with my left hand on the screen? That’s great.
&lt;/p&gt;
&lt;p&gt;
And before all you naysayer out there bring up all the cool ‘things’ from movies like
Minority Report, keep in mind that was a ‘gesture based interface’ NOT touch based,
and I think that is closer to being far more useful than pure touch, but a subject
for another blog entry.&lt;br&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://www.enterprocity.com/blogs/aggbug.ashx?id=0547c3cd-a2ea-4948-bac3-f66897e8eb70" /&gt;</description>
      <comments>http://www.enterprocity.com/blogs/CommentView,guid,0547c3cd-a2ea-4948-bac3-f66897e8eb70.aspx</comments>
      <category>Business</category>
      <category>Design</category>
      <category>Hardware</category>
      <category>Touch</category>
      <category>Interfaces</category>
    </item>
    <item xml:lang="en">
      <trackback:ping>http://www.enterprocity.com/blogs/Trackback.aspx?guid=c0ce377b-29d4-4fd7-86f7-02c6d7fbb530</trackback:ping>
      <pingback:server>http://www.enterprocity.com/blogs/pingback.aspx</pingback:server>
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      <dc:creator>Ray Cassick</dc:creator>
      <wfw:comment>http://www.enterprocity.com/blogs/CommentView,guid,c0ce377b-29d4-4fd7-86f7-02c6d7fbb530.aspx</wfw:comment>
      <wfw:commentRss>http://www.enterprocity.com/blogs/SyndicationService.asmx/GetEntryCommentsRss?guid=c0ce377b-29d4-4fd7-86f7-02c6d7fbb530</wfw:commentRss>
      <slash:comments>2</slash:comments>
      <title>Perspective</title>
      <guid isPermaLink="false">http://www.enterprocity.com/blogs/PermaLink,guid,c0ce377b-29d4-4fd7-86f7-02c6d7fbb530.aspx</guid>
      <link>http://www.enterprocity.com/blogs/2009/12/17/Perspective.aspx</link>
      <pubDate>Thu, 17 Dec 2009 10:31:53 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Perspective&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Life, as in business, is all about having &lt;strong&gt;perspective&lt;/strong&gt;.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;I have recently myself just been given a very
large dose of personal perspective that, after a lengthy period of internal debate
have decided to share with a larger community of people here because I think it is
highly relevant to the everyone’s life, both personal and business related.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;I just recently found out that I have a Brain
Tumor. In the grand scheme of the ones that you could ever have, this one is a bad
one, and is almost garmented to shorten my life by some unknown factor of time. The
word ‘inoperable’ was used, and for a time I have to admit that I fixated on that
word alone, and it drove me to many cascaded thoughts after that that, that if left
unchecked, could have put me in a very bad place. But at one point I made the conscious
decision to examine that word for what it really meant.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;It DID NOT mean ‘untreatable’.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;It simply meant that ‘surgery’ was not a viable
option.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Why am I announcing this on a business, even
more so an IT, related blog?&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Because it really relates to exact conditions
that we run into in IT and in business in general.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Like most business and IT leaders, we plod through
life knowing that there are unknowns that we will have to handle, but for the most
part we simply plan for what we know is going to happen, and then handle the issues
that arise by adjusting the plan as we go. And in reality that is fine, because it
is life. There are always going to be possibilities that we don’t see something coming,
or that something outside our sphere of influence of vision will come crashing into
our timeline and effect us. For those things we TRY to be prepared by having contingency
plans, disaster recovery plans, etc, but in reality we are really still flying by
the seat of our pants and simply reacting.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;We pat ourselves on the back as managers because
we have plans in place to handle the unknowns that can come flying at us (as if we
CAN REALLY plan for the unknown) but in reality, just as with me not knowing until
recently that I had brain cancer, we simply move from our point of origin to tomorrow
and beyond just taking things day by day, following a plan that we all know could
completely fall apart tomorrow. And for some reason we are happy, maybe even proud,
to be doing that.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Wake up like I did.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;In life, any time you are given a piece of information
that you did not have before, no matter how bad it is, you need to be happy about
it.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Why?&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Because it now changes your perspective, that’s
why. It GIVES you a piece of solid foundational information on which you can review,
analyze, and make solid adjustments to your actual plan, then and take steps to alter
your direction without guessing anymore.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;I found out that I had brain cancer. Maybe you
will find out tomorrow that one of your largest customers has been secretly interviewing
other service providers that could potentially replace YOU as a vendor, or maybe you
suddenly start to see alarms on a sever that indicate an impending massive failure.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Are you going to be shocked? Yes.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Are you going to be worried? Sure&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Are you going to be upset? Probably&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Get over it.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;You have been given a gift, the gift of information.
Everyone needs to understand that INFORMATION is critical in life and in business.
Those that have it rule the world because it gives them a perspective, and thus the
ability to plan for alternatives and make judgments, that those without it can’t do
accurately at all.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Get over the bad news.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Bad news is really only bad when it comes after
the condition has occurred. In my case REALLY BAD news would have been along the lines
of having brain cancer that was so advanced that it was not only inoperable but ALSO
untreatable. Mine was NOT both. It IS in a VERY bad location (making it inoperable)
but because of that location the effects were noticed very early while it was SMALLER
and thus TREATABLE. Compare this to getting a an alarm on a server console that says
you have a DEAD hard disk that needs to be replaced vs. one that is starting to fail
and you now have time to act on it before the really bad stuff starts to happen, or
getting that call that your major customer has already signed a contract with a new
vendor and will not be renewing with YOU, and that negotiation is not an option because
they already inked a deal with the other vendor and you are now out of the running
completely.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Again, it is all a matter of perspective.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;There is a set of lines in the latest Star Trek
film between Kirk and&amp;nbsp;Spock&amp;nbsp;that I find highly pertinent in this case:&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;= = = = =&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Kirk: You say he’s from the future, knows what’s
going to happen, the then logical thing is to be unpredictable.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Spock: You are assuming that Nero knows how
events are predicted to unfold. The contrary, Nero’s very presence has altered the
flow of history beginning with the attack on the USS Kelvin and culminating in the
events of today, thereby creating an entire new chain of incidents that cannot be
anticipated by either party.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;= = = = =&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;The gist of this exchange is that once you know
something, your perspective changes.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;You are given an opportunity to plan for a once
unknown condition, and that your ability to plan is now balanced out with either side
because both of you (in my case me and my cancer, but this could be the conditions
of you finding out about your biggest customer in negotiations with other vendors
also) are now on a more equal playing field. You know something that you did not before,
and can therefore start to plan in advance to change the conditions of tomorrow’s
results, and the other side now has to also re-plan.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;In actuality, one major shift in perceptive
when you get bad news in both life and business can also be this.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;YOU have just been given a gift that has turned
the tables and given YOU the advantage.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;YOU now know something that the other side does
not know. YOU know their plans and they may not know that you do. This actually switches
the advantage over to your side simply because it now allows you to start planning
alternative strategies to account for the variance in the relationship. You can now
go on the offensive before the other side has a chance to develop their own strategies
to react to what is now going to be your plan of attack, be that a very well established,
focused, and thought out plan of Chemotherapy, targeted Radiation, and advanced imaging
to monitor progress, or your sales departments ability to prepare a revised contract
to adjust the terms to meet the current needs of&amp;nbsp;your largest customer, or your
IT departments ability to purchase, stage and implement a new NAS server to replace
the one that is currently starting to fail.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Once again, it is all a matter of perspective,
and in business, perspective is KEY because it means that you understand the conditions
of the world and have the ability to thoughtfully react instead of just reacting to
events that pop up.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Remember, I don’t think that there is really
ever bad news. There is news that can deliver a bad message, but the fact that you
get the bad message can be an opportunity.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Arial&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Arial&gt;Keeping that opportunity in &lt;strong&gt;perspective&lt;/strong&gt; is
the key.&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
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